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The Raw Prawn

A blog about Business, Economics, and International Politics, written by an American business analyst and an Australian journalist

 

The Raw Prawn is back!

I actually had a very good excuse for not blogging during the past few months... I've moved to the other side of the world! After living on the East Coast of the US for my entire life, I made the move down under, to Sydney Australia! The move went well, and I'm finally settled in, and enjoying getting to know my new home city. It's a great place... it's the middle of the winter here, but it
  • Last Modified: 2005-07-29 21:13:00

"How China Will Change Your Business"

The March 2005 issue of Inc. Magazine has a tremendous article about China. It's adapted from Ted Fishman's China, Inc., and contains a great summary of the major China trends/issues that business leaders should know about. They are: 1. China's economy is much larger than the official numbers show. 2. The growth of China's economy has no equal in modern history. 3. China is winning the global
  • Last Modified: 2005-03-26 21:28:00

Toyota is starting a non-profit record label... as marketing

In 2003, Toyota started a new brand called "Scion", aimed at American 20-somethings. In order to succeed in this market, they've done a lot of interesting things to build their "cool", such as putting on a great urban/graffiti art tour, hosting big popular nightclub parties monthly in 6 metros, a tour of "cult music films" on college campuses, and distributing a magazine that includes funky
  • Last Modified: 2005-03-21 21:55:00

Carnival of the Capitalists

Welcome to the Presidents' Day edition of Carnival of the Capitalists, the weekly round-up of business and economics blogs. While you're here, please take a look at a few of the other posts. The Raw Prawn primarily deals with business, economics, and international politics, so if you're here for the Carnival of the Capitalists, you'll probably find a few things to interest you :) Update: A
  • Last Modified: 2005-03-19 10:40:00

My trip to the opening of Clinton's presidential library

Sorry for taking so long to put this up... I'm on a cruise in the middle of the Caribbean at the moment, and internet access has been spotty.--------The William J. Clinton Presidential Center: the one library in the world where sex in the stacks isn't frowned upon.Wednesday, November 17thWhen I first caught sight of the center, I thought "that's... interesting." The Economist describes it as "a mammoth modern glass rectangle, resembl[ing] an expensive mobile home." That's a bit harsh, but it wasn't exactly a looker. It's a cheesy glass box with
  • Last Modified: 2005-03-13 21:52:00

Excellent product demonstration

This is 3M's new security glass product demonstration/publicity stunt.They took the side of a bus station in Vancouver, and instead of putting a regular old ad on the side, they encased stacks of dollar bills behind their security glass.It's very cool, very eye-catching, and they got a lot of free publicity.There are, of course, some caveats. Only the bills on the top are real money (CA$500 worth), the rest is paper, and if you broke it you couldn't keep it. People were only allowed to use their feet to try to break it (no sledgehammers), and a
  • Last Modified: 2005-02-27 15:11:00

There's always a silver lining...

It's faint, but it's there...From the AP:MAHABALIPURAM, India - Archaeologists have begun underwater excavations of what is believed to be an ancient city and parts of a temple uncovered by the tsunami off the coast of a centuries-old pilgrimage town.Three rocky structures with elaborate carvings of animals have emerged near the coastal town of Mahabalipuram, which was battered by the Dec. 26 tsunami.As the waves receded, the force of the water removed sand deposits that had covered the structures, which appear to belong to a port city built in
  • Last Modified: 2005-02-21 14:05:00

The Top 10 Superbowl Ads

As a business blogger, I'm pretty much obligated to comment on the biggest advertising event of the year, the Superbowl. There was a lot of ruckus this year about ads being pulled in order to avoid controversy, but a lot of great ads still made it.Here is my take on the top 10 ads of the Superbowl. How did I evaluate them? Effectiveness. My standard was, "if I were the CEO, how pleased would I be with the agency/employees that created this ad?"Without further ado, here they are, with links to their video clips:1. GoDaddy.com - TV Censors Hearin
  • Last Modified: 2005-02-21 09:56:00

Boeing's 7E7: a case study in making your customers successful

The airline industry has been having a lot of trouble over the past few years, and it looks like it's getting even worse. The most commonly cited problems:High fuel costsHigh labor costs due to union strifeHigh fixed costs for the planes, which can make a short-term decrease in air travel deadlyCut-throat competitors, willing to take a loss in order to keep flying, combined with consumers that have become more price sensitive with the rise of online flight search enginesCompetition from "low cost" carriers like Southwest and Virgin BlueSo what
  • Last Modified: 2005-01-14 22:04:00

Proposal: Federal matching funds for private tsunami-relief donations

Update: Results! John points out that Canada's federal government has taken up my suggestion, and is matching some of its citizens' donations. I wish I'd emailed this to Paul Martin, so I could take credit :-P By now I'm sure everyone has heard about the earthquake and resultant tsunamis, and the massive devastation they've caused. As of now, the death toll has climbed to 80,000, with no sign of stopping. 80,000. The number is so huge that it's almost abstract. To put it in perspective, that's bigger than TWENTY-FIVE 9/11s. And things aren't g
  • Last Modified: 2004-12-30 18:17:00


 


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